Generate Inks Distribution Deal with Fireworks International to Bring Award-Winning Drama Pink: The Series to Global Market

Watch PINK on Hulu, YouTube and

Los Angeles, CA (PRWEB) March 23, 2010

Generate (, announced today it has reached an agreement with Fireworks International, the television and digital distribution arm of ContentFilm plc, to distribute internationally its Streamy Award-winning assassin drama Pink:The Series, one of the Web’s first original series to be shot entirely in full-HD.

Pink:The Series is a critically-acclaimed, graphic novel-style drama series starring Natalie Raitano (“V.I.P.”) as Natalie “Nate” Cross, a reluctant government assassin who, between kills, yearns for a family of her own. Created in 2007 by Mike Maden and Blake Calhoun, winner of last year’s inaugural Streamy for Best Director for a Dramatic Web Series, Pink has garnered a collective ten million views in the U.S. for its first three seasons thanks to successful runs on Hulu,, YouTube, Vuze and others.

“The international market has always presented meaningful opportunities for distributing and monetizing high-quality, story-driven content, regardless of whether originally-produced for film, television or broadband,” said Jordan Levin, CEO of Generate. “We continue to admire the approach Fireworks is taking in growing domestic digital properties globally, and we look forward to international audiences discovering and embracing Pink with the same loyalty and passion as they have in the U.S.”

“Pink is exactly the kind of compelling, world-class entertainment we are committed to delivering to the international marketplace”, said Jonathan Ford, Fireworks International’s Executive Vice-President of Digital Acquisitions and Distribution. “Generate has delivered us a series with great cinematic production values, a unique voice and fine performances, making it a strong international property that will translate well across borders and multiple platforms.”

Generate most-recently produced The Lake, a multi-generational drama series directed by Jason Priestley for Johnson & Johnson and

About Generate

GENERATE was founded in 2006 by a collective of leading television, film, talent management, advertising and digital media executives to produce premium, story-driven entertainment properties for modern audiences across traditional and emerging media channels. Generate pioneered the modern studio model – by integrating full-service development, production, talent and research divisions helmed by industry veterans, Generate provides media companies and brands with inclusive, flexible solutions that support business goals and engage audiences.

Generate’s talent management arm boasts a large concentration of online talent including actors, comedians, writers, producers and directors. Generate has a proven track record of success in producing original scripted series specifically for the Web including THE LAKE for JOHNSON & JOHNSON and; Streamy Award-winning PINK: THE SERIES and political satire REPUBLICRATS for MSN. Headquartered in Los Angeles and New York, the company completed a collective $ 8 million Series A round co-led by Fuse Capital (formerly Velocity Interactive Group) and MK Capital in Q1 2008 and Q3 2009. For more information on Generate visit

About Fireworks International

Fireworks International is ContentFilm’s international television distribution division with over 3,000 hours of high-quality and commercially appealing programming including an extensive slate of major drama series, non-fiction entertainment, kids live action comedy and drama series, TV movies, mini-series and special event programming. Recent additions include primetime drama series, REPUBLIC OF DOYLE, crime thriller series, THE BORDER and heart-warming family drama series, HEARTLAND; non-fiction documentary specials HUNTING THE LOST SYMBOL and I KNOW WHAT I SAW; U.S. tween comedy THE ASSISTANTS; high definition multi-platform thriller series VALEMONT; new children’s programmes HALF MOON INVESTIGATIONS, FAMILY BIZ as well as the classic anime series, ROBOTECH; plus over 200 U.S. network mini-series and TV movies; and specials including the Annual U.S. PRIMETIME EMMY AWARDS show. This new product is combined with the large and valuable Fireworks library catalogue which is complemented by a raft of formidable television shows including Gene Roddenberry’s ANDROMEDA, MUTANT X and RELIC HUNTER.

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