The Weather Channel Names Bob Walker EVP of Marketing and Cross Platform Development

Bob Walker

Atlanta, GA (Vocus) March 24, 2010

Bob Walker, former president & general manager of WXIA-TV and WATL-TV in Atlanta, has been named executive vice president of marketing and cross platform development for The Weather Channel Companies (TWCC). In this newly created role, Walker will have overall responsibility for the company’s marketing strategy and enterprise wide marketing activities including research, consumer marketing and distribution marketing and will work closely with the heads of product, business development, programming and advertising sales to accelerate cross platform development. He will be based at the company’s Atlanta headquarters and report to Michael J. Kelly, CEO of TWCC.

“We are thrilled that Bob is joining us, particularly at a time when our growth and presence on all platforms is accelerating rapidly. Bob’s deep background in local news on both video and digital platforms and his relationships with the broadcasting community will have significant impact on our cross platform strategy and our industry-leading positions in mobile, online and television,” said Kelly.

“The opportunity to join Mike and the team at The Weather Channel Companies is truly an honor,” said Walker. “The trust and credibility that The Weather Channel brand has earned is a tribute to their commitment to provide best in class service for advertisers, distributors and consumers on television, online and on mobile devices.”    

As president & general manager at WXIA-TV and WATL-TV, Walker was responsible for the overall management, operation and strategic direction for two television stations and growth of the stations’ digital businesses. He has served as the president & general manager of WXIA-TV since 1996 and assumed responsibility for WATL-TV in 2006 after Gannett acquired the station. Prior to that role, Walker was vice president of broadcast and held various sales, marketing and research roles in his nearly 22 year career with Gannett. He began his professional career with Arthur Andersen & Company in Denver.

An active member of the Atlanta community, Bob works with a number of organizations, among them the Woodruff Arts Center board of trustees executive committee, the Zoo Atlanta board and the First Tee of Atlanta, for which he is chair of the board of directors. A Denver, CO native, Bob is a graduate of the University of Colorado and lives in Atlanta with his wife and four children.

About The Weather Channel Companies:

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in more than 99 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit


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