Posts Tagged ‘Business’

One of the World’s Longest Running Recording Studios, Trod Nossel, Celebrates 44 Years In Business

Before circa 1965-66, After 2010

Wallingford, CT (PRWEB) March 8, 2010

Since 1966, Trod Nossel Productions and Recording Studios®, cited by the media as “one of the longest running recording studios of it’s kind in existence,” has been an icon in the music industry since founded by the late, oral surgeon turned music mogul, Thomas ‘Doc’ Cavalier. From 1962-1966, it was Syncron Sound Studios (hence the rare, sought-after Syncron microphones, AU7a and S10) when Doc purchased it before renaming it Trod Nossel 1966.

The studio’s comfortable, vintage vibe houses a collection of memorabilia on its walls; an original letter and release of “No Good To Cry,” by The Wildweeds, from Phil Chess (Chess Records/Cadet label), Andrew Loog Oldham (who describes “life on the Trod Nossel Studios lot” as “an American movie” – Chapter 6 in a Sirius Radio commentary) book cover posters, “Stoned,” and “2Stoned,” early Rolling Stones poster, Motley Crue platinum record for Cub Koda cover “Smokin’ In The Boys Room,” Grammy nominations for Pinetop Perkins, Howlin’ Wolf, and a plethora of recording clients’ CD projects. The two studios have an eclectic blend of analog, boutique, vintage and custom gear, and two independent digital state-of-the-art Pro Tools rigs (HD2/HD3). Everything has a story, from the EMT plate reverb to the Yamaha C7 Grand piano; from the control room (formerly the anechoic chamber built in part by Technical Expert, Danny Zellman), to the vintage Neuman U47s, the main sound room (which doubled as a television studio) and everything in between.

The music publishing and licensing division consists of 10 publishing companies representing over 150 writers. Comprising the 800+ titles from their respective era are some hits throughout the decades such as “No Good To Cry,” by Al Anderson, many by members of The Shags, Bram Rigg Set and Pulse, 96 titles by Cub Koda (best known for “Smokin’ In The Boys Room”), Howard Jeffrey (The Crayons), Nelsen Adelard, Darlene D, Michael DelGuidice, Gene Michael, Cavalier Brothers and a host of others. Selected titles are licensed directly for synchronization to music buyers such as HBO, NBC, Disney, ESPN, etc., and for mechanical licenses directly through the Harry Fox Agency or Carlin America (Cabas). The master catalog consists of well over 5,000 master tapes, including the famed Trod Nossel Concert Series from the 70s featuring unreleased live concerts from Fleetwood Mac, Steppenwolf, Chick Corea and 20 others.

From George Burns and then Yale acting student, Henry Winkler (when the main sound room doubled as a TV studio for The Producers, Inc., another Cavalier production company), to Andrew Loog Oldham, Fleetwood Mac and Grammy nominated blues legends, decades of clients such as Glenn Beck and Vinnie Penn, Inspirational Author Catherine Galasso Vigorito and more recently Sony/Jive Artist R Kelly recording tracks for his latest release, “Untitled,” last month, the client list is impressive and keeps on growing.

In the wake of the 5th anniversary of Doc’s death on January 1, 2010, his company continues to thrive to create, produce, consult, aid, inspire and welcome musicians and artists from all walks of life. Long before the inception of the home studio (“studio in a box”–Doc Cavalier), Trod Nossel Recording Studios had been recording local and major artists, and is the catalyst for launching the careers of many artists through its management division (known as “Rock & Roll Boot Camp” by some musicians previously managed, such as blues artist, Nelsen Adelard, who was managed by Doc in the 70s). Among the gamut of services with impact on the industry, it inspired engineers and current studio owners to set up shop through its audio engineering, computer recording classes (since the early 70s) and work training programs; it was the first to bring the public into the studio as spectators, teach engineering, duplicate tapes and CDs on site, and provide technical and career consultation. The thrust and passion of the organization has always been about the music; managing acts, producing records, and publishing and licensing songs. In the early 90s the Miracle Concerts division booked national and regional shows for then up-and-coming acts like Ellen DeGeneres, Queen Latifah, Gilbert Godfried, The Beach Boys and the Spin Doctors, to name a few.

The main 7,000 sq. ft. studio is one of 3 buildings on 3 acres of land, one being band rehearsal rooms. It is a 3 acre “music compound;” private, fenced, and at the end of a dead end street — a place to make music. Back in the day people like Donovan, whose only request was a basketball hoop installed in the back lot of The Barn (a 10,000 sq. foot building located behind the studio), played basketball between takes. You will always hear music just about any time you pull onto the property; whether it’s coming from the rehearsal spaces, the A&R office, or the recording studio, which delivers sessions 24/7. Due to the size of the lot and access to the studio, some filmmakers have expressed an interest in setting up shop there.

Besides a myriad of Doc’isms like the “moth around the light bulb theory,” if Doc passed on nothing else but perseverance to his offspring, Cavalier siblings Darlene, Tommy and Robbie did not let the adversity surrounding Doc’s death slow them down. Now run by the trio and their dedicated staff, in 2008 a collection of 60s psychedelic garage rock songs from the vault was released on Sundazed Records called, “Don’t Press Your Luck.” The company has regrouped, reorganized and gained momentum, formed new business ventures and partnerships, accredited experiential learning programs and signed several publishing deals in 2009. For 2010, several undisclosed ventures are in progress. Darlene Cavalier, CEO/Executive Director: background in contract negotiation, business development and executive consultation (Fairfield University, CT, Quinnipiac University, CT, Dean College, MA – Business Administration/Management Information Systems, Grammy Committee New York Chapter – Voting Member, MRT I/RIAA Certified, IP Certified); Robbie Cavalier, President/CFO: Grammy Nominated Mixing/Mastering Engineer, Network and Technical Expert (MRT I & II/RIAA Certified); Tommy Cavalier, President/Director, Miracle Concerts Booking Agency Division (University of New Haven, CT – Music Business Administration, NACA, IACEP)



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iPad Makes Its Debut into Business World Via spark360

A spark360 presentation plays on Apple’s new iPad

Dallas (PRWEB) April 5, 2010

The Apple iPad has only been widely available for about 48 hours, and it’s already making its potentially-revolutionary presence known in the business world, thanks to the spark360 segment producers.

The company, which produces 4-6-minute news-style videos for small/medium-sized businesses and then distributes them via social media and web portals, equipped its segment producers with four hot-off-the-shelves iPads on Monday. The spark360 representatives used a combination of video files and Keynote, Apple’s presentation software, to create a 20-slide presentation showing off the spark360 concept to companies expressing an interest in telling their stories to the world via web video and social media.

“The iPad is the perfect presentation tool for us because it makes our concept and our product tangible – they can hold HD web video in their hands, “ said Chris Kraft, President of spark360 parent Splash Media, L.P. “It’s the perfect balance of technology and practicality at under $ 500 per sales representative, “ Kraft added.

spark360 Senior Producer Steven Swaim said, “The iPad is like upgrading to a computer from the old slide carousel. It’s a giant leap from the old PowerPoint/laptop/projector combo, which can be impersonal. We usually only present to one or two people and the iPad is a great fit for that style of presentation. I believe when a prospective client sees our presentation on the iPad, they get a good feel for what spark360 is all about.”

Mobile devices and the applications that run on them have a special place in the spark360 distribution model. Kraft says development is in the works for iPad, iPhone and iPod Touch apps, as well as for those that would run on the Blackberry and Android operating systems. As part of its service plan for clients, spark360 also produces video podcasts for download from the Apple iTunes Store.

spark360 host/managing editor Renay San Miguel, a 30-year veteran of national and local broadcast news who also contributes technology stories and columns for the ECT News Network (TechNewsWorld, MacNewsWorld, the E-Commerce Times), wrote a recent post about the iPad’s potential in the corporate world and what plans spark360 has for Steve Jobs’ new gotta-have gadget. You can find it here:

About spark360

spark360 is a Web-based business television program that celebrates the spark of entrepreneurship in America by featuring the unique stories of small and middle-market businesses.

spark360 also provides a credible and relevant outlet to get your story to a global marketplace through our exclusive 360 Distribution social media platform. spark360 delivers broadcast-quality, network news-style programs via a comprehensive SEO-optimized “full circle” distribution strategy that reaches every corner of the Internet.spark360 is a division of Splash Media, L.P.

For media inquiries for spark360, please contact: Steven Swaim sswaim(at)spark360(dot)tv

About Splash Media

Splash Media L.P., based in Addison, Texas, creates and develops custom web-based communications and training solutions that are powered by video. We specialize in developing video communications strategies and video delivery platforms that drive our customer’s bottom line. Splash Media is a leader in the Enterprise Video Communications industry and has been delivering Internet enabled strategic video solutions since 2004.

For media inquiries for Splash Media, please contact: Chris Kraft ckraft(at)splashmedia(dot)com


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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

The Weather Channel Companies Names Jennifer Dangar Executive Vice President of Distribution and Business Development

Atlanta, GA (Vocus) June 8, 2010

The Weather Channel Companies (TWCC) today named Jennifer Dangar executive vice president of distribution and business development. Dangar will provide the strategic direction and leadership of TWCC ’s distribution and business development efforts with cable, satellite and telecommunications operators and distributed content partners. Dangar joins TWCC from Discovery Communications, where she was senior vice president of domestic distribution.

Dangar, who will be based at TWCC’s Atlanta headquarters and report to CEO Michael J Kelly, will join the company on July 12. As part of her transition, she will work closely with Becky Powhatan Kelley, TWCC’s current head of distribution, who recently announced her plans to retire on August 1.

“As the world’s largest cross-platform media company, with a dominant position in mobile, web and availability in over 100 million homes, Jennifer will help our efforts to expand our relationships with our distribution partners across all our platforms in new and innovative ways,” said Kelly. “Her extensive experience, knowledge and longstanding relationships in the industry will make her a great addition to our senior executive team.”

“Joining an organization like TWCC is a unique opportunity to be a part of a team that can bring a vast portfolio of cross platform content and unique opportunities to distribution partners,” said Dangar. “It is a brand that is synonymous with category leadership and I am excited about the chance to be involved with building on that success and seeking out new opportunities for growth and partnership.”

As SVP of domestic distribution for Discovery Networks US, Dangar and her team oversaw all aspects of account management for the top distributors and were responsible for distribution of all new networks within the Discovery portfolio. She oversaw new media distribution and was charged with negotiating agreements with affiliates and new entrants to gain widespread distribution for Discovery’s non-linear video products when she rejoined Discovery in 2004. Dangar returned to Discovery after five years with Turner Broadcasting, where she served as vice president of national accounts and strategic marketing.

Throughout her 20 plus year career in the industry, Dangar has been responsible for virtually all areas of affiliate management, including deal negotiation, sales management, marketing, new media, local ad sales and public affairs. Early in her career she held positions at C-SPAN and Viewer’s Choice (now In Demand).

Dangar has been active in industry groups including holding leadership roles with WICT, CAB and CTAM. She has been recognized for her contributions to the industry, winning numerous WICT, CTAM Mark and CTPAA Beacon Awards. She is also active in the Atlanta community with organizations including The High Museum, Zoo Atlanta and the Atlanta Botanical Garden. Dangar is a graduate of Tulane University, where she earned her BA in Ancient History and lives in Atlanta with her family.

About The Weather Channel Companies:

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in more than 100 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network and seen in 20 of the top 25 markets; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit


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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.

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LG’s Integrated Solutions Bring a New World of Convenience to Business

Dubai (PRWEB) September 2, 2010

At IFA 2010, LG Electronics (LG) today staged simulations of a hotel, a school, workplaces and an airport duty free shop to showcase its solutions, which can bring real improvements in the way we communicate with customers and stakeholders.

“LG provides a range of devices integrated into packaged solutions that are tailored to different types of businesses. Using LG’s superb technologies, a whole range of companies and businesses can enhance their service, providing real benefits and convenience to consumers.” said Mr. H.S. Paik, President of LG Gulf FZE, “Using a range of products & displays at our booth, visitors will see and experience how LG Business Solutions Company can bring real improvements to businesses and its stakeholders.”

Easier Shopping With LG’s Solution

Along with rich functions to author and manage content, SuperSign boasts a high-performance digital display by offering multiple frames on a single sign that is controlled centrally and automatically updated in real time.

LG’s displays go outdoors too. The Shine-Out Display, which handles both interior and outdoor signage requirements, minimizes reflection from sunlight and other bright light making it ideal for window displays. In addition, its outdoor Kiosk boasts LED BLU, which offers exceptional brightness in a waterproof and dustproof unit. On this array of displays, customers can find useful information and watch advertisements whatever the setting or weather.

Digital point of sales signage helps create better impact and helps generate revenues.

The solution can be ordered and customized to fit any business, from shops and stores to restaurants and shopping malls.

Fully Interactive Learning Environment

Thanks to LG’s solution optimized for schools, a classroom can be upgraded into a fully interactive learning environment with a digital white board and multi-computing solution.

Among LG’s superb features, LG Network Monitor E Series can connect up to 31 monitors to one host PC for a genuinely interactive classroom environment. While encouraging students to share work and consult with each other, the system enables teachers to monitor students’ work from a single PC. In addition, the 65-inch Interactive Screen promises to change and improve on traditional teaching methods by working as an overhead projector and an interactive white board.

The Workplace of the Future

In LG’s office zone, visitors will be able to see and experience a futuristic working environment with various special monitors and an advanced video conferencing system.

LG’s graphic monitors, the W20 series, have been specially developed for professional graphic design work. By contrast, the W46, E10 and IPS1 have business customers in mind, and combine the very best in design and picture quality with high energy efficiency.

LG’s advanced video conference system provides super clear, 720HD video, enabling highly realistic telepresence on a 24-inch high resolution LCD. To ensure smooth, uninterrupted output, LG’s dynamic video control function automatically adjusts screen size if there are any disruptions to the network. And with their high performance built-in speakers and microphones, LG’s video conference system lets users feel as if they are actually sitting in the same room.

Truly Memorable Hotel Service

With LG’s hotel solutions, hotels can provide truly exceptional service to their guests. Through LG’s Pro:Centric Solution, guests can use a single remote control to operate all multi-media devices in their room, while also accessing hotel information through LG’s hotel TVs. Knowing that the lobby provides the crucial first impressions of a hotel, LG also provides digital photo frames and wide-view 28- and 38-inch stretch monitors that can display important information for guests, thus helping things run as smoothly as possible when they check in.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications,Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit

About LG Electronics Business Solutions Company

LG Electronics Business Solutions Company is the leading providers of business solutions, creating optimal products for companies and individuals. LG offers innovative products, LED LCD monitors, commercial displays, security solutions and car infotainment systems, as well as integrated solutions that take advantage of LG’s expertise in hardware, software, content and systems, and are tailored to the particular needs of different business environments.

Media Contact:

LG Electronics Inc.-MEA Regional Company

Zahabia Motiwala

Corporate Communications Manager

Corporate Marketing Team                    

Tel:+9714-350 9500, Fax: +9714-334 4304



Haneen Aweidah or Lona Ayoub

Tel 971 4 3344930, fax 971 4 3344923

Email: Haneen(dot)Aweidah(at)lg-one(dot)com or lona(dot)ayoub(at)lg-one(dot)com


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Exciting New Franchise Opportunity — Come Partner With Us to Build Your Business — Celluland

(PRWEB) November 10, 2010

An exciting and lucrative franchise opportunity, Celluland, is gaining momentum with the objective of four new franchise opportunities in the Montreal area over the next 12 months. “This franchise opportunity has been designed to be one of the most unique and flexible franchise business models that exists,” says Sil Gasparro, Master Franchisee for Celluland Quebec. “We want business partners who are committed to finding a business opportunity and growing it and we are prepared to work closely with them to get established and to accomplish their business objectives. A Celluland franchise offers a variety of telecommunications products and services for personal and business use. Our desire is to offer a franchise model that the franchising industry will use as a benchmark franchising business model.”

From a small to mid-size business perspective, Celluland works closely with Bell Mobility to offer economical cellular phones and wireless solutions for their specific business needs. Another interesting product for the business market is the comprehensive fleet management tool Cellutrak, a global leader in GPS tracking and asset protection. This product helps to monitor the efficiency of fleets while protecting the vehicle from theft.

Security is always top of mind for the consumer and small business owner. Security alarm systems are necessary these days to know that you and your family are safe when you are at home and that your assets are safe when you are not there. Celluland is an approved agent of ADT security systems and offers the latest technology in wired and wireless home security systems.

Internet service is another requirement in a home these days. The Bell Fibe Internet has the largest fibre optic network in Canada and speeds up to 3 times faster than any other provider. No home can be without it and Celluland is an approved supplier for Bell Internet in your area.

Bell Satellite TV offers the best HD service in Canada. With over 100 HD channels, stunning picture quality up to 10x better than regular cable and the best HD PVR and features, you will wonder why you took so long to switch to Bell Satellite TV.

Why not simplify your life and put all your services with one carrier? Celluland can create unique and affordable solutions for you with a wide range of products and services such as home phone, internet, satellite TV, home security systems and GPS tracking.

Everything you need for your personal and business use in terms of security and communications in one place. Celluland.

Drop in to our new location at 4300 boul. Dagenais in Laval, email us at dagenais(at)celluland(dot)com, or call to speak with one of our sales representatives 450-241-1153. Other locations can be found at

For further information about franchise opportunities contact

Sil Gasparro, Celluland 11275 Côte de Liesse Dorval Québec, H9P 1B1 (514) 631-777


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NxTV Earns ‘Fastest Growing’ Awards from Business Press

NxTV Press Logo

Los Angeles, CA (PRWEB) November 19, 2007

NxTV, Inc., the first and largest provider of Internet Protocol Video on Demand (IP VOD), IPTV and interactive digital IP-based hotel entertainment systems and technology solutions in the hospitality industry, today announced it was named the tenth fastest growing company in Los Angeles County by the LA Business Journal. The company’s exceptional 119 percent year-over-year growth also earned it the ranking of “No. 2 Fastest Growing Company Overall” by the San Fernando Valley Business Journal.

“NxTV has just scratched the surface of its growth,” said Russell P. Reeder, president and COO of NxTV, Inc. “Being good at what you do and first in a rapidly developing space is the right place to be.” Reeder attributes the company’s growth to an expanding digital media market, a demand for video on demand service and to its early entry into the market. NxTV was also named to the Inc. 500 2007 list of the country’s fastest growing private companies by posting a three-year sales growth of 736% from 2003 to 2006.

NxTV is the leader in delivering superior guest entertainment experience with crystal-clear HD picture quality. “We also provide the largest library of IP VOD movies and a faster time to market via our highly scalable fourth-generation IP distribution platform,” said Reeder. “NxTV’s focus on picture quality and providing the latest major studio content that enables our upscale-segment hotel customers to boost revenue sets it apart.”

The NxTV high definition IP VOD system enables hotel owners to take full advantage of new IP technology and provide guests the ultimate on-screen entertainment experience. The company’s extensive suite of ultra-crisp HD IP VOD entertainment and other personalized video services are stored on the hospitality industry’s highest capacity digital entertainment servers. NxTV delivers VOD movies to guest rooms via a hotel’s converged IP network to best serve guest needs while maximizing revenue-building opportunities for clients.

NxTV’s IP-based system enables the property to communicate with a wide variety of in-room technologies, including VoIP, minibars, climate control and POS systems, without the cost and effort of installing and maintaining separate networks for each hotel application.

NxTV is also the first and only VOD vendor to earn Hotel Technology Next Generation (HTNG) certification for its ‘single guest itinerary’ display functionality. This means it complies with HTNG industry standards that enable NxTV to interface with other certified third-party systems to display guest reservation information including hotel check-in and check-out, spa appointments, golf tee times and restaurant reservations on hotel room televisions. (HTNG is a leading, self-funded, non-profit technology solutions association in the hospitality industry.)

About NxTV, Inc.

NxTV, Inc., based in Los Angeles, California, was recently named to the prestigious Inc. magazine list of the 500 fastest-growing private companies in America. The company is the first and largest IP VOD provider in the global hospitality industry, delivering to its customers IP-based, 100% digital in-room entertainment solutions that allow hotel owners to take full advantage of new technology today and in the future, and offer guests the ultimate on-screen entertainment experience. NxTV’s system runs over the hotel’s existing converged IP network, which enables the property to communicate with a wide variety of in-room technologies without the cost and effort of installing and maintaining separate networks for each hotel application. The NxTV system delivers a full suite of digital IP-based, in-room entertainment services including High Definition Video on Demand (HD VOD) and IPTV Free-to-Guest content, wired and wireless high-speed Internet access, and a customized guest interface.

Clients include the world’s most prestigious hotel brands, including Four Seasons, Peninsula, Raffles, W Hotels, St. Regis, MGM Grand, Le Meridien, Marriott and Hyatt. NxTV, Inc. has offices and customers in the Americas, Europe and Asia.


Eric Stern

Director of Marketing and Planning

NxTV, Inc.

5700 Canoga Ave., Suite 150

Woodland Hills, California 91367

(818) 737-8267

Media Contact:

Julie Keyser-Squires, APR

Softscribe Inc.




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A literature review of 23 papers, which have been published from 1958 to 2002, revealed an inconsistency regarding both characterization and definition of small business. The variety of definition used in these papers unable to set an agreeable format for small business definition. The current article objective is to suggest some guidelines that can help reduce the level of ambiguity. The method to reach that objective is through the analysis of five significant parameters that have been used by different scholars to define small business. Each of these parameters is being characterized and analyze in order to clarify the existing status and for suggesting the less ambiguous alternative for using that parameter.

First, the business must be independent: For that matter, a subsidiary or a branch can’t be considering as independent business. Second, the business is not dominant in the industry it’s operating in: Part of ’Monopolistic Competition’ definition can be used to characterize the parameter – There are many sellers and they believe that their actions will not materially affect their competitors. Third, firm size (number of employees): This parameter is obviously the most popular among scholars for defining small business; nonetheless its use varies dramatically. If you’re in U.S. then an employer of up to 500 employees will still be consider as small business, contrary to U.S. in Europe most countries use the limit of 50 employees to define business as small. Taking into account that across the world ninety percent of the operating businesses are employing less then 20 employees, it seems that 50 employees is a more suitable limit. Moreover, business with more than 50 employees is employing operational and managerial techniques, which become more and more similar to those of large businesses. Characterize the upper limit brings us half way; in order for us to go all the way, lower limit should be characterize as well. A rule of thumb in that regard is that business with less then five-to-ten employees don’t even have the minimum operational and managerial structure, which can be treated as small business, any business with less then five employees is inadequate for any analysis, and should be named micro-business. Fourth, firm age: The use of firm age by scholars meant to characterize the minimal period of time needed for a business in order to form some operational and managerial backbone, otherwise, there was a risk that data collected for statistical analysis wont be suitable. Biggadike (1979), supported by Miller and Camp (1985), conclude that a new venture needs in average eight years for achieving profitability. The barrier of eight years should be analyzed depending on several factors, such as the industry that the firm operates in or the initial capital raise for starting the new venture. Moreover, Biggadike based his definition on the basis of the period needed to generate profitability, which is only one among numerous measures of performance. Taking all into account, a conservative estimation will be that business can be still considering as new if the period from establishment is two-to-five years. Fifth, annual revenue: What can be considering as acceptable annual revenue for small business? In order to be able to characterize this parameter, a preliminary step of defining the industry that the business relates to must be taken. There is a substantial difference regarding the revenue in different industries. For example – Annual sales of five million dollars generate by a car dealer must be treated entirely different then when this same revenue produces by any type of consulting firm. The source of revenue is of great importance; revenue from selling goods can’t be treated as revenue from selling knowledge or labor. Subject to that remark, and for the vast majority of small businesses that operates in either manufacturing or trade (retail, wholesale) industries, annual revenue of ten million dollars can be used as proximity for characterize the upper limit. This annual revenue correlate with the upper limit of 50 employees used as characteristic for firm size.

Dr. Rami Schayek combining the academic world as a researcher and a lecturer at the ben gurion university with a fieldwork as the CEO of several small businesses coincident with coaching many other small and medium businesses. You can see more from his work at

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Article from

(PRWEB) May 1, 2002

Award-winning sound design and music company Endless Noise today announced details of the company’s hybrid “musical sound design” work for the latest U.S. Postal Service spot from Leo Burnett/Chicago. The new :30 TV spot entitled “Dry Cleaners” was directed by Anonymous Content’s John Dolan and debuted on Apr. 15.

In the spot, a small drycleaner experiences a surge of business based on a direct mail campaign. As commerce picks up, the sounds of customers entering combine with hisses of steam, the motor of rack as it spins around, rings from the cash register and other ambient noises, eventually building into a percussive underscore. The voiceover drives the point home: ”Target your customers with direct mail and you may actually hear your business growing. Music to your ears, brought to you by the United States Postal Service.”

“We had to find a way to get across to people that the postal service can help businesses grow to become more vibrant and efficient,” explained Endless Noise creative director and project co-composer and sound designer Jeff Elmassian. “So specifically, we had to find sounds in the environment of this business that reflect the image of the postal service and that come across as being interesting and musical.

“Together with John Dolan and the creative team, we found that the sounds in this environment made for a dynamic rhythm track – so that’s the direction we ultimately went,” Elmassian continued.

“The biggest challenge was trying to live within the reality of the sounds,” explained Leo Burnett’s senior producer Bob Davis. “It was challenging to create an interesting sound that builds, but the team at Endless Noise helped us find the right balance of ambient sounds that could build to drive the storyline of the spot.”

“To me,” added director John Dolan, ”Jeff’s input was invaluable in the preproduction stage, because he helped me define which sounds would work the best musically. He also created a scratch track that I used on location to ensure the proper tempo. His knowledge of music and sound design and the combination of those is what makes him really unique.”

The live-action footage was lensed on-location at Bixby Knolls Cleaners in Long Beach, California in March by Dolan and director of photography Conrad Hall, Jr. All sound for the project was created in-house at the Endless Noise studio in West Hollywood. Working with co-composer and sound designer Andy Rehfeldt on a Macintosh G4, the team used SampleCell for sampling, ProTools for sound editing and Studio Vision to sequence their sounds into a musical composition. The final track was mixed through a DigiDesign Control 24 mixing console. The Endless Noise studio features Mackie HR24 studio monitors.

The unique ability of Jeff Elmassian and his team to transform sound into music recently earned them a London International Advertising Award for Best Sound Design for their work on the sensational Nike Freestyle campaign. Elmassian will also be honored for that campaign’s sound design at the upcoming 2002 International ANDY Awards Show and Party on May 1 in New York City and at the 43rd Annual Clio Festival on May 21 in Miami Beach.

For the Leo Burnett project team in Chicago, Lisa Bennett served as executive creative director and Steve Simoncic served as creative director. Along with Bob Davis, the team also included Chad Ackley as art director and Daniel Mabe as copywriter.

Anonymous Content’s team was led by executive producer Andy Traines and head of production Cassie Hulen, and also included producer Tapas Blank and production manager Sam Swisher.

Deb Schimmel of Chicago’s Optimus edited the spot.

About Endless Noise

Award-winning music and sound design company Endless Noise composes and produces innovative and cutting-edge music and sound designs for feature films, television programming and commercials. Building on its Grammy, London International Advertising Award and International Andy Award-winning accomplishments and solid track-record working with leading entertainment companies and ad agencies, Endless Noise offers the proven ability to create the perfect music and sound design for the world’s most ambitious projects. For more information, please call 310.581.4133 or visit

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