Posts Tagged ‘Washington’

LazyTown Sportacus and Michelle Obama moves Washington DC

LazyTown Sportacus kicks a football with Michelle Obama

Washington, D.C. (PRWEB) March 8, 2010

On Friday 5th March 2010, LazyTown superhero Sportacus (aka Magnus Scheving) joined Michelle Obama for the US Soccer Foundation & National Alliance for Hispanic Health youth soccer clinic, in Washington, D.C. In addition to this event, LazyTown will be teaming up with the US Soccer Foundation on a 25 date tour to Hispanic communities throughout the US, helping to get kids moving with appearances from Sportacus. These events are part of Michelle Obama’s newly formed Let’s Move campaign.

LazyTown superhero Sportacus was there to support the inaugural event, provide warm-up activities for the attending children, and to give out LazyTown SportsCandy (fruits and vegetables) and water, helping to promote health and fitness.

Ed Foster-Simeon, President of the US Soccer Foundation, said, “We are very happy to team up with LazyTown in our effort to get kids all over the country active and moving.”

“Getting kids moving is a key factor in tackling obesity and health problems among the young,” said Magnus Scheving, creator and CEO of LazyTown, who plays Sportacus in the hit children’s TV series. “For over 20 years we have been promoting health and fitness to young children through LazyTown activities, and I am delighted to join the US Soccer Foundation and the National Alliance for Hispanic Health in support of the First Lady’s Let’s Move campaign to tackle childhood obesity.”

“LazyTown is on a mission to move the world to be a healthier place. When we get kids moving, we get their families moving. And when families move, we are one step closer to moving the world. Move the body, move the mind, every day,” said Scheving.

Event details

The event kicked off at 10:00 am, Friday March 5th, with 60 children from Bruce Monroe Elementary School.

Lead Coach: Judah Cooks

Team of Coaches: United for D.C. Coaches & DC United Academy Coaches (8)

Team of Volunteers: U.S. Soccer Foundation Staff

Each participant received a Soccer Ball, T-shirt, LazyTown Go! Water, Sunsweet Fruits, Lunch, Snack (provided by LazyTown – SportsCandy, aka grapes and carrots).


Ed Foster-Simeon (President & CEO, U.S. Soccer Foundation), Dr. Jane Delgado (President and Chief Executive Officer of the National Alliance for Hispanic Health), Don Garber (MLS Commissioner), Sunil Gulati (President, US Soccer), Eddie Pope, Claudio Reyna, Jaime Moreno, Cristian Castillo, Briana Scurry, D.C. United’s Talon (mascot), Washington Freedom’s Glory (Freedom Mascot)


    LazyTown is the only children’s entertainment and lifestyle brand committed to health
    The LazyTown brand was conceived and created by Magnus Scheving, a world-class athlete, who plays the principal character in the TV series, superhero Sportacus
    The LazyTown HD TV series is broadcast in 128 countries worldwide
    SportsCandy is the name given by LazyTown to fruit and vegetables
For further information

Contact Suzanne Noble

Director of PR LazyTown Entertainment

(+44) 7957 371840



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Arlington, Virginia (PRWEB) February 12, 2009

January 20, 2009, Barack Obama is inaugurated as America’s first African-American President. The world watched the day’s events, and ABC provided the first-ever view of what happens post-inauguration–the glitzy inaugural balls.

But how do you bring the First Couple’s first dance into the homes of millions of Americans? Arlington, VA and Washington, D.C.-based Henninger Media Services provided ABC and White Cherry Entertainment with the media and production solutions.

Executive Producer, Ricky Kirshner and Director/Executive Producer Glenn Weiss, had just days to edit all story features and graphics packages that needed to be rolled in live for the Obama-inspired, Neighborhood Ball: An Inauguration Celebration television production.

“Video footage came to us on every format you could think of…” – Henninger DC Chief Engineer, Dave Komes.

The Neighborhood Ball dealt with nearly a dozen different formats of incoming footage. Formats included standard DVD, Digi Beta, XDCam from ABC News, and tapeless P2 cards from remote shoots.

“Henninger Media Services found time-efficient and cost-effective ways to convert all of these formats to 720p,” (the broadcast standard for ABC) Jim Mullen, the Field and Post Producer from White Cherry Entertainment said.

“XDCAM standard-definition footage needed to be upconverted, the P2 material had a different frame rate, transcoded quicktimes needed to be converted, plus we had to extract video from raw MXF files. And it all needed to be output at 720p HD,” said Henninger’s Senior Editor on the project, Jef Huey. Both Larry Duke and Kevin Barker were integrally involved in the editing process as well.

Three edit rooms were set up at the company’s Washington, D.C.-based facility. The 17th Street location was a few blocks away from the action, both on the mall during the day, and at the Washington, D.C. Convention Center at night.

Henninger staff and the visiting White Cherry Entertainment staff worked around the clock to complete all of the on-air pieces.

“Many of our staff members stayed overnight in the edit suites and offices in order to beat the January 20th traffic rush and security lockdown,” said Robert Anderson, General Manager of the Washington, D.C. Henninger facility.    

Simultaneous edits and shared storage between edit rooms via the Facilis Terrablock, enabled Henninger Media Services to pull off an amazing and historic production feat. Twenty-first century media technology brings twenty-first century political change to life.

About Henninger Media Services:

Henninger Media Services (HMS) specializes in a full range of high-definition services, including original script-to-screen production, video editing, color correction, film transfer, quality control, and duplication; as well as surround sound audio, motion graphics, design, and DVD. HMS has served broadcast, corporate and government clients for over 25 years, with facilities in Washington, D.C., and Arlington, Virginia. Information on Henninger Media Services can be obtained by calling Michael Delpierre at 703-908-4021. Further information is available online at


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