Posts Tagged ‘Weather’

Miami Beach Leads the U.S. in Worst Winter Weather for 2009-2010 Season










Atlanta, GA (Vocus) March 20, 2010

In honor of the first day of spring this Saturday, March 20, The Weather Channel is helping the residents of Miami Beach, Washington D.C., Philadelphia, and others breathe a huge sigh of relief. Over the past three months, their cities lead the United States in the “worst winter weather” for the season, according to data compiled by The Weather Channel.

A combination of sustained precipitation and prolonged cold temperatures from December 2009 to February 2010 shattered previous decades-old records and created memorable firsts.

    Miami Beach, FL, and the surrounding area experienced their second coldest winter since 1927
    Baltimore, MD, experienced record snowfalls of 77 in., including the nearby BWI Airport (31 in.) and Washington-Dulles International Airport (26 in.)
    Three of the top 10 snowstorms on record for Philadelphia, PA, occurred this season
    This season marked a first for Dallas, TX: falling snow on December 24, Christmas Eve

The top ten lists for the worst – and best – winter weather cities for 2009-2010 are as follows:

Worst Winter Weather U.S. Cities of 2009-2010 season

1. Miami Beach, FL

2. TIE: Baltimore, MD, and Washington, DC

3. Philadelphia, PA

4. Dallas, TX

5. Oklahoma City, OK

6. Atlantic City, NJ

7. Fargo, ND

8. Atlanta, GA

9. Des Moines, IA

10. Portland, ME

Best Winter Weather U.S. Cities of 2009-2010 season

1. Seattle, WA

2. Taos, NM

3. Portland, OR

4. Honolulu, HI

5. Spokane, WA

6. Alpena, MI

7. Denver, CO

8. Fairbanks, AK

9. Los Angeles, CA

10. Boston, MA

SOURCE: The Weather Channel

Data was compiled by The Weather Channel meteorology team between December 1, 2009 through February 28, 2010, and included weather conditions and socio-economic related variables, as compared to average 30-year climatological data. For more information, visit weather.com.

About The Weather Channel Companies

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in more than 99 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit http://www.weather.com/press.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









The Weather Channel Names Bob Walker EVP of Marketing and Cross Platform Development











Bob Walker


Atlanta, GA (Vocus) March 24, 2010

Bob Walker, former president & general manager of WXIA-TV and WATL-TV in Atlanta, has been named executive vice president of marketing and cross platform development for The Weather Channel Companies (TWCC). In this newly created role, Walker will have overall responsibility for the company’s marketing strategy and enterprise wide marketing activities including research, consumer marketing and distribution marketing and will work closely with the heads of product, business development, programming and advertising sales to accelerate cross platform development. He will be based at the company’s Atlanta headquarters and report to Michael J. Kelly, CEO of TWCC.

“We are thrilled that Bob is joining us, particularly at a time when our growth and presence on all platforms is accelerating rapidly. Bob’s deep background in local news on both video and digital platforms and his relationships with the broadcasting community will have significant impact on our cross platform strategy and our industry-leading positions in mobile, online and television,” said Kelly.

“The opportunity to join Mike and the team at The Weather Channel Companies is truly an honor,” said Walker. “The trust and credibility that The Weather Channel brand has earned is a tribute to their commitment to provide best in class service for advertisers, distributors and consumers on television, online and on mobile devices.”    

As president & general manager at WXIA-TV and WATL-TV, Walker was responsible for the overall management, operation and strategic direction for two television stations and growth of the stations’ digital businesses. He has served as the president & general manager of WXIA-TV since 1996 and assumed responsibility for WATL-TV in 2006 after Gannett acquired the station. Prior to that role, Walker was vice president of broadcast and held various sales, marketing and research roles in his nearly 22 year career with Gannett. He began his professional career with Arthur Andersen & Company in Denver.

An active member of the Atlanta community, Bob works with a number of organizations, among them the Woodruff Arts Center board of trustees executive committee, the Zoo Atlanta board and the First Tee of Atlanta, for which he is chair of the board of directors. A Denver, CO native, Bob is a graduate of the University of Colorado and lives in Atlanta with his wife and four children.

About The Weather Channel Companies:

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in more than 99 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit http://www.weather.com/press.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Tornado Week Returns to The Weather Channel … Can You Control a Tornado?











Tornado Week begins
April 4 on The Weather Channel

Atlanta, GA (PRWEB) March 31, 2010

The Weather Channel (TWC) kicks off “Tornado Week,” its most popular programming event, with a whole new look and approach – allowing the viewer to experience the thrill of the storm. Complementing a week of tornado-themed programming, TWC will launch a tornado simulator, to experience and control a custom tornado – sending simulated pigs, trains and automobiles flying through the air.

“Tornado Week” begins with a brand new season of Storm Stories April 4 at 8 p.m. ET, hosted by meteorologist and Storm Tracker Jim Cantore. In addition, TWC will broadcast live reports with tornado experts Mike Bettes and Dr. Greg Forbes from locations where tornadoes have touched down.

“Tornado Week” programming line-up and specials include:

    Along with host Jim Cantore, witness harrowing and inspiring tales from survivors and rescuers battling amazing weather events in Storm Stories beginning with “Enterprise Tornado,” where Alabama high school students witness the destruction and aftermath of a powerful EF-4 tornado. The new season kicks off with six new episodes premiering during “Tornado Week.”(See following page for episode descriptions)
    “Into the Tornado” simulator game launches March 29 at http://www.weather.com/intothetornado allowing thrill-seekers to get as close as anyone should ever get to a tornado. The game will allow users to build their own tornado by selecting the wind speed, size and objects they want to test. Drop in a hot rod, a locomotive or even a pig to see how a tornado impacts an assortment of objects.
    To bring viewers even closer to tornadoes, TWC will offer live reports from the field with meteorologist Mike Bettes and severe weather expert Dr. Greg Forbes, who will be in Greensburg, KS, on April 4 and in Parkersburg, IA, on April 6, where destructive tornadoes have touched down in both cities.
     Get a sneak peek of the first two episodes of Storm Riders on April 4 at 9 p.m. ET. This raw, behind-the-scenes storm hunt follows scientists who are armed with nothing more than a meteorology degree, map and cell phone as they rely on their metrology education and gut instincts to get them to the center of the storm.
    Special premiere episode of Weather Proof “Tornadoes: The Twisted Truth,” with meteorologist Stephanie Abrams premieres April 4 at 10 p.m. ET. Tornadoes produce some of the most intense weather conditions on the planet. Abrams and special effects technician Newton Wimer reveal how your home or car stacks up against deadly twisters.
    Tornado-related episodes of It Could Happen Tomorrow, When Weather Changed History and additional episodes of Storm Stories will be shown throughout the week of April 4-10.

“Tornado Week” will also be featured on http://www.weather.com with tornado-related tips and information. Dr. Forbes, Bettes, Cantore and Abrams will provide blog entries and updates in real time throughout the week on Twitter (@tornadoweek) and Facebook (http://www.facebook.com/tornadoweek).

For more information about “Tornado Week” and shows, visit: http://www.weather.com/intothetornado

Storm Stories premiere episodes during “Tornado Week”:

     •“Enterprise Tornado” (Sunday, 8 p.m. ET) – Class is in session when a powerful EF-4 tornado sweeps through Enterprise, AL, in March 2007, destroying the local high school. Students and teachers share their horrifying tales of being caught in the middle of one of Mother Nature’s fiercest storms. Hundreds of homes are destroyed, lives are lost and a small town is forever changed.

     •“Atlanta Tornado” (Sunday, 8:30 p.m. ET) – A rare tornado hits downtown Atlanta, GA, catching thousands of people off guard. The twister halts the Southeastern Conference Basketball tournament when the Georgia Dome begins coming apart at the seams, and a residential complex begins to crumble around residents.

     “Tornado Chasers” (Monday, 8 p.m. ET) – It’s the ultimate road trip when three tornado-chasing rookies team up with a couple of chasing pros for the experience of a lifetime. They get more than they bargained for when they find themselves near a rain-wrapped tornado in Kirksville, MO, and get caught outdoors in a dry microburst in the plains of Nebraska.
     “Midwest Outbreak” (Monday, 8:30 p.m. ET) – May 10, 2008. A tornado is sighted near Chetopa, Kansas. Before it is over, this mile-wide monster will destroy the town of Picher, OK, and claim more than 20 lives – including that of a 21-year-old firefighter from Missouri.
     “Aurora Tornado” (Tuesday, 8 p.m. ET) – After a quiet start to the 2009 tornado season, an EF-2 touches down in rural Nebraska June 17. As it moves toward the city of Aurora, meteorologists track the storm and warn residents to take shelter. But for some residents, it takes seeing storm chasers parked outside their home to begin a frantic run for cover.
     “Murfreesboro Tornado” (Tuesday, 8:30 p.m. ET) – Life in Murfreesboro, TN, located 35 miles from Nashville, was forever changed by a string of tornadoes that ripped through the town on April 10, 2009, flattening houses and ruining lives.

About The Weather Channel Companies

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in more than 99 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit http://www.weather.com/press.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









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The Weather Channel Unveils New Shows For 2010-2011 Season











Atlanta, GA (Vocus) April 13, 2010

As part of its 2010 Upfront, The Weather Channel® (TWC) unveils its new programming slate, which includes four original series that test, investigate and explore weather in a whole new light. Upcoming series include Lightning Rod, the network’s first live program allowing viewers to interact and discuss topics including climate change and global warming. Thrilling new series such as Weather: Caught on Camera, Forensic Weather and the complete series premiere of Storm Riders rounds out TWC’s new programming efforts.

The new shows come at a time of recent achievements for the all-weather network, including the successful launch of Wake Up With Al, Cantore Stories and Weather Proof, plus the return of popular series Storm Stories. TWC also kicked off 2010 with record-breaking performances and continues to be the most reliable and trusted name in weather. This was exemplified this past winter when TWC averaged almost 50 million total viewers per day during the big snow storms in February. The network regularly averages more than 100 million viewers monthly. 1

Original programming also had strong results according to Nielson Media Research. TWC’s Sunday night line-up featuring Weather Proof and Cantore Stories had a 34 percent increase among A25-54 for the network. 2

New programming for the 2010-2011 season includes:


    Lightning Rod – This live, fast-paced hour of primetime television, hosted by TWC meteorologist Mark Elliot, offers a clear, concise look at the facts — with an entertaining twist. Whether it’s breaking weather news, showcasing quirky talent and segments or discussing the latest on climate change, Lightning Rod will inform and spark some debate. Viewers will have the opportunity to interact via e-mail, phone, Facebook, Twitter or Skype to be part of the show, which launches June 2010, Monday – Thursday at 10 p.m. ET.
    Storm Riders – Launching in September 2010, this series documents two maverick storm chasers on their hunt for supercells. This raw, behind-the-scenes storm chase follows these scientists who are armed with nothing more than meteorology degrees, maps and cell phones as they rely on their smarts and gut instincts to get them to the center of the storm. A special sneak peek of Storm Riders aired during “Tornado Week,” on TWC.
    Weather: Caught on Camera – Hosted by meteorologist Mike Bettes, the show will reveal the most intense, violent and downright crazy weather ever captured on video. Viewers can submit their own dramatic weather video for the chance to be showcased on air. This amazing, jaw-dropping footage from around the country captures Mother Nature’s fury, extreme rescues and weather phenomena that come together to create an amazing night of television. (Launch date: 4Q 2010)
    Forensic Weather – See how Mother Nature helps solve crimes with forensic meteorologists who take viewers on a fascinating step by step journey to uncover the evidence and the impact of weather on the investigation. The show revisits crimes and accidents reconstructing actual weather conditions using high-end graphics and dramatic, stylized re-enactments. Interviews with witnesses and victims bring these compelling stories to life. (Launch date: 1Q 2011)
Cantore Stories – Storm Tracker Jim Cantore continues his journey to the most extraordinary weather environments around the globe and meets the unique people who thrive there. New episodes will premiere throughout the year on Sunday nights featuring new extreme climate destinations from home of the world’s worst weather in Mt. Washington, NH, to the mystical lights in Marfa, TX.

Weather Proof – Meteorologist Stephanie Abrams takes viewers on new experiments tackling extreme weather scenarios to test which products work and which fail in order to stay protected when Mother Nature’s destructive force strikes close to home. New episodes premiere 3Q 2010 beginning with the study of the formation of avalanches and survival tips for enduring brutally cold conditions.

For more on TWC programming, visit: http://www.weather.com/tv

Nielsen NPower/Live+Same Day Cume/1 Minute Qualifier

2 Nielsen Media Research National MIT, Live + SD viewing, A25-54, Sa-Su, 8P-11P/2P-5P/2A-4A, 1/23/10 – 2/21/10 vs. 1/24/09 – 2/22/09.)

About The Weather Channel Companies:

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in 100 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit http://www.weather.com/press.

###























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









Dr. Richard Knabb Joins The Weather Channel As Tropical Weather Expert











Atlanta, GA (Vocus) April 16, 2010

The Weather Channel® Companies (TWCC) names Dr. Richard Knabb as the network’s new hurricane expert and tropical program manager. Dr. Knabb will be TWC’s on-camera hurricane expert providing in-depth forecast analysis and tropical storm updates as they happen.

In making the announcement, Geoffrey Darby, executive vice president of programming for The Weather Channel, said, “Rick brings tremendous experience to this role and is no stranger to high profile hurricane activity, having worked with the National Hurricane Center (NHC) during the record-setting 2005 Atlantic season. He will help lead our on-air and cross-platform tropical coverage, providing continuous updates as hurricanes and tropical storms develop.”

As a senior hurricane specialist at NHC from 2005-2008, he prepared and issued official forecasts and warnings during the 2005 hurricane season with Hurricanes Dennis, Emily, Katrina, Rita and Wilma. Perhaps most notably, Dr. Knabb signed the advisory announcing that Katrina had become a major hurricane over the Gulf of Mexico. He also served as NHC’s science and operations officer from 2001-2005.

Most recently, Dr. Knabb has been deputy director and director of operations of the Central Pacific Hurricane Center (CPHC) and NWS Forecast Office in Honolulu, Hawaii. While there, he led the development and implementation of the first-ever joint CPHC/FEMA hurricane preparedness course for emergency managers. Throughout his career in NOAA, in addition to personally preparing and issuing more than 200 official tropical cyclone operational forecast packages, Dr. Knabb has been involved in emergency management, military and academia collaboration, technology incorporation, and public speaking and media interviews.

Dr. Knabb is a member of the American Meteorological Society (AMS) and is part of the AMS Board of Government Meteorologists. He has published numerous works in scientific journals and as conference papers. Dr. Knabb received his Ph.D in meteorology and his master’s degree in meteorology from Florida State University and his bachelor’s degree in atmospheric science from Purdue University.

Dr. Knabb replaces the network’s current tropical weather expert, Dr. Steve Lyons, who has accepted a position with the National Weather Service as the meteorologist-in-charge of the San Angelo, Texas office.

About The Weather Channel Companies

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in 100 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.

###























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









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The Weather Channel Companies Names Shirley Powell EVP of Corporate Communications











Shirley Powell


Atlanta (Vocus) April 29, 2010

The Weather Channel Companies (TWCC) today named Shirley Powell executive vice president of corporate communications. Powell joins TWCC from Turner Broadcasting System, Inc., (TBS, Inc.) where she most recently served as senior vice president of corporate communications.

In this newly created role, Powell will serve as chief spokesperson and develop and implement internal and external public relations and communications strategies for the multiplatform venture, including The Weather Channel network , its digital properties including weather.com and The Weather Channel Mobile and its business-to-business division Weather Services International (WSI). Powell, who will be based at TWCC’s Atlanta headquarters and report to CEO Michael J. Kelly, will serve as a member of the senior executive team, providing communications counsel on a broad range of business issues and initiatives.

“Shirley’s vast experience and understanding of the media industry will be a tremendous asset to us as we grow TWCC across all platforms. As the category leader in weather, reaching consumers via television, web and mobile, the addition of Shirley will be integral for taking our leadership message to all of our key constituencies,” said Kelly.

“There are few brands in media with the strength and credibility of The Weather Channel and the understanding of the limitless opportunities that result from reaching users across all platforms,” said Powell. “Joining the TWCC team is an incredible opportunity that I am truly excited about, and I share the goal of building on its cross-platform leadership.”

As SVP of corporate communications for TBS, Inc., Powell oversaw the strategy, development and implementation of TBS’s external messaging and served as its chief spokesperson for networks and businesses such as CNN, TBS, TNT and Cartoon Network. She was also responsible for internal communications, as well as government affairs, corporate contributions and community relations.

Previously, Powell was senior vice president of media relations for NBC, where she oversaw publicity, corporate communications and talent relations for its entertainment divisions in Burbank, Calif. Earlier, she served as vice president of media relations for the Disney Channel and Toon Disney and in 1992, Powell joined Cartoon Network, where she led publicity for the launch of the network and spent five years helping position and establish its global brand.

Powell serves on the boards of directors of Girls Incorporated of Greater Atlanta and Leadership Atlanta, and is a member of the Board of Visitors of Temple University’s School of Communications. She is actively involved with Women in Cable & Telecommunications (WICT), having served on its national board. Powell earned a bachelor’s degree in journalism at Temple University and resides in Marietta, Ga., with her family.

About The Weather Channel Companies

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in 100 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital.

###























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









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The Weather Channel Marks the Beginning of Hurricane Season with ‘Hurricane Week’ June 5 – 13











Atlanta, GA (Vocus) June 3, 2010

The official start to the 2010 hurricane season is underway and The Weather Channel® (TWC) will bring viewers the thrill and excitement of “Hurricane Week” June 5-13. The week will be dedicated to preparing viewers for the season with informative segments and safety tips along with hurricane-themed programming including new episodes of Storm Stories.

TWC will also introduce its new hurricane expert, Dr. Rick Knabb, who will make his hurricane season debut providing in-depth forecast analysis and tropical storm updates as they happen. In addition, Meteorologists Jim Cantore and Stephanie Abrams will offer live reports from locations that have witnessed historic hurricanes from the record-breaking 2005 Atlantic Hurricane Season.

The week of original programming begins Saturday, June 5, at 8 p.m. ET with new hurricane-related episodes of popular series Storm Stories, hosted by Jim Cantore. Viewers will hear tales from survivors and rescuers battling amazing weather events including harrowing stories from the record-breaking 2005 Atlantic hurricane season with Hurricanes Katrina and Rita. In addition, a special episode from Storm Riders: “Hurricane Bill,” premieres Saturday, June 5, at 9 p.m. ET, following intrepid chasers Simon and Juston as they take a break from Tornado Alley to hunt one of Mother Nature’s most powerful forces, hurricanes.

New Storm Stories episodes include:

Saturday, June 5

    “Hurricane Katrina/WLOX” (8 p.m. ET, encores Sunday, June 6) – A local TV station along the Mississippi Gulf Coast decides to stick with around-the-clock coverage, risking their own lives to inform and urge residents to evacuate as Hurricane Katrina targets their backyards. The news team continues to broadcast as powerful winds rip the roof off the station and knocks down towers, cutting off electricity.
    “Hurricane Rita/Dolphin” (8:30 p.m. ET, encores Sunday, June 6) – In September of 2005, Hurricane Rita wreaks havoc on Galveston, Texas, just weeks after Hurricane Katrina devastated the Gulf Coast. Firefighters take action to save the historic Galveston district and multiple groups join forces to attempt to rescue a dolphin trapped by the storm’s powerful surge.

Monday, June 7

    “Hurricane Camille/Pass Christian” (8 p.m. ET) – Locals living along the Gulf Coast are no stranger to hurricanes. This idyllic spot can also be the ideal spot for major hurricanes as it was in 1969 when Hurricane Camille swept through leaving lives shattered and forever changed. Witness survivors’ stories as families are separated by surging flood waters and are left to fight for their own survival.
    “Hurricane Iniki/Weddings” (8:30 p.m. ET) – September 11, 1992. Hurricane Iniki bulldozes the beautiful island of Kauai in Hawaii. The most powerful hurricane to ever hit the state turns a romantic dream honeymoon into a nightmare for one pair of newlyweds and gives another couple a wedding that they will never forget.

Hurricane-related episodes of It Could Happen Tomorrow, When Weather Changed History and additional episodes of Storm Stories will be shown throughout the week of June 5-13. Hurricane preparation and safety tips, information and video will be featured online and on mobile from http://www.weather.com.

Cantore and Abrams will report from various locations devastated by past hurricanes to meet with locals who were affected by Hurricanes Dennis, Katrina and Rita. Viewers will get a closer look at how far along the rebuilding and healing process has come nearly five years later.

“Hurricane Week” live reports include:

    Monday:     Abrams—New Orleans, LA (Hurricane Katrina)

Cantore—Biloxi, MS and Gulfport, MS (Hurricane Katrina)

    Tuesday:     Cantore—Bay St. Louis, MS and Pass Christian, MS (Hurricane Katrina)
    Wednesday:     Abrams—Navarre Beach, FL (Hurricane Dennis)
    Thursday:     Cantore—Cameron Parish, LA (Hurricane Rita)

To learn more about “Hurricane Week,” visit http://www.weather.com.

About The Weather Channel Companies

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in more than 100 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 45 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit http://www.weather.com/press.

###























Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









The Weather Channel Companies Names Jennifer Dangar Executive Vice President of Distribution and Business Development












Atlanta, GA (Vocus) June 8, 2010

The Weather Channel Companies (TWCC) today named Jennifer Dangar executive vice president of distribution and business development. Dangar will provide the strategic direction and leadership of TWCC ’s distribution and business development efforts with cable, satellite and telecommunications operators and distributed content partners. Dangar joins TWCC from Discovery Communications, where she was senior vice president of domestic distribution.

Dangar, who will be based at TWCC’s Atlanta headquarters and report to CEO Michael J Kelly, will join the company on July 12. As part of her transition, she will work closely with Becky Powhatan Kelley, TWCC’s current head of distribution, who recently announced her plans to retire on August 1.

“As the world’s largest cross-platform media company, with a dominant position in mobile, web and availability in over 100 million homes, Jennifer will help our efforts to expand our relationships with our distribution partners across all our platforms in new and innovative ways,” said Kelly. “Her extensive experience, knowledge and longstanding relationships in the industry will make her a great addition to our senior executive team.”

“Joining an organization like TWCC is a unique opportunity to be a part of a team that can bring a vast portfolio of cross platform content and unique opportunities to distribution partners,” said Dangar. “It is a brand that is synonymous with category leadership and I am excited about the chance to be involved with building on that success and seeking out new opportunities for growth and partnership.”

As SVP of domestic distribution for Discovery Networks US, Dangar and her team oversaw all aspects of account management for the top distributors and were responsible for distribution of all new networks within the Discovery portfolio. She oversaw new media distribution and was charged with negotiating agreements with affiliates and new entrants to gain widespread distribution for Discovery’s non-linear video products when she rejoined Discovery in 2004. Dangar returned to Discovery after five years with Turner Broadcasting, where she served as vice president of national accounts and strategic marketing.

Throughout her 20 plus year career in the industry, Dangar has been responsible for virtually all areas of affiliate management, including deal negotiation, sales management, marketing, new media, local ad sales and public affairs. Early in her career she held positions at C-SPAN and Viewer’s Choice (now In Demand).

Dangar has been active in industry groups including holding leadership roles with WICT, CAB and CTAM. She has been recognized for her contributions to the industry, winning numerous WICT, CTAM Mark and CTPAA Beacon Awards. She is also active in the Atlanta community with organizations including The High Museum, Zoo Atlanta and the Atlanta Botanical Garden. Dangar is a graduate of Tulane University, where she earned her BA in Ancient History and lives in Atlanta with her family.

About The Weather Channel Companies:

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in more than 100 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network and seen in 20 of the top 25 markets; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 40 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit http://www.weather.com/press.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









The Weather Channel Premieres ‘The Spill: Crisis in the Gulf’
Hosted by Brian Williams












ATLANTA, GA (Vocus) June 24, 2010

The Weather Channel® (TWC) presents “The Spill: Crisis in the Gulf,” a one-hour special hosted by Brian Williams of “NBC Nightly News,” premiering June 25 at 9 p.m. ET. Produced exclusively for TWC by Peacock Productions, the special explores the Gulf Coast oil spill that resulted from the Deepwater Horizon oil rig explosion on April 20. It examines what is now a race to save the Gulf Coast and its delicate ecosystem as well as the potential impact of a threatening hurricane season. It also delves into the many failed attempts to plug the leak so far.

Williams was the first network news anchor on the ground in the region after the story broke and this special features more on-location reporting from him. Featured are several interviews with Gulf Coast residents including a shrimping family whose livelihood has been lost. Williams also gives viewers a glimpse of Cat Island, a refuge and home to pelicans, now surrounded by plastic containment boom.

“I urge people to watch, to remind themselves where we’ve been in this disaster — how little we knew early on, and what a painful, titanic struggle it has been to stop this horrible ongoing disaster,” said Williams.

Marking the 5-year anniversary of Hurricanes Katrina and Rita this August, The Gulf Coast has already seen its fair share of heartache and turmoil and this manmade oil spill is no exception. “The Spill: Crisis in the Gulf,” takes a closer look at how the oil spill has affected the Gulf’s coastline, wildlife, fisheries, tourism and way of life. With a string of recent severe weather and the current record-setting heat hindering cleanup efforts, every day is a battle to preserve the threatened environment that will be affected for decades to come.

The special includes stories told by victims and the people living this nightmare. In addition, interviews with environmentalist Philippe Cousteau Jr., scientist Bill Nye and environmental scientist Ed Overton are included as well as a rare look inside BP headquarters in Houston, TX.

“The Spill: Crisis in the Gulf” encores Saturday, June 26, at 9 p.m. ET and Sunday, June 27, at 9 p.m. ET.

To learn more about TWC programming, visit http://www.weather.com/tv.

About The Weather Channel Companies

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in more than 100 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 45 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit http://www.weather.com/press.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.









The Weather Channel Companies Announces ‘Category 5,’ Cross-Platform, Private Ad Exchange











Atlanta, GA (Vocus) November 9, 2010

The Weather Channel (TWC), the leading cross-platform media company, today announced Category 5, a cross-platform, private advertising exchange. Powered by technology from AdMeld, Category 5 is a sophisticated digital marketplace that connects advertisers to more than 50 million high-value consumers across TWC’s web and mobile properties, while giving the publisher complete control over how each impression is sold. Many of the largest advertising and media holding companies are integrated into Category 5, including Omnicom and Vivaki.

Category 5 was designed to maximize TWC’s revenue in a landscape where cross-platform, audience-targeted ad buying is gaining momentum. The platform’s data management tools give TWC the ability to identify, package and sell their most valuable audience segments from their large, high performing user base. In addition, Category 5 integrates AdMeld’s proven yield optimization technology to ensure each impression is sold at its maximum value and according to TWC’s business rules. Lastly, Category 5 connects the publisher with every major client and advertising agency Real Time Bidding (RTB) buyer via APIs and a web-based interface. The result is a suite of next-generation technologies that complement TWC’s direct ad sales efforts.

“This amounts to a visionary ad sales strategy for The Weather Channel,” said Matt Spiegel, CEO, Omnicom Media Group Digital. “Not every brand has the scale and brand equity to warrant opening a private exchange, but TWC is in an elite class. Agencies and advertisers have long wanted a more efficient means of executing cross-platform buys with publishers of this caliber, and Category 5 makes it a reality.”

“As the leading cross-platform media company, TWC reaches millions of consumers across the Web and an array of mobile platforms, such as iOS and Android,” said Mike Kelly, president & CEO, The Weather Channel Companies. “Our direct sales team will continue to offer the best premium opportunities in digital and now, with the launch of the Category 5 private exchange, we’ve created an additional digital sales channel. Category 5 empowers us to analyze, package, and sell our audience in a way that meets the needs of advertisers and protects our users’ interests.”

“Over the last twelve months, agencies have begun diverting sizable budgets to audience-targeted media buys,” said Michael Barrett, CEO, AdMeld. “This trend is accelerating, and the savviest publishers are moving to capture these spends and embrace ‘audience-selling’ as an integral part of their strategy. This is why we developed our private exchange solution, and we’re proud to count TWC as our partner.”

About The Weather Channel Companies

The Weather Channel Companies (TWCC) is made up of The Weather Channel television network, The Weather Channel digital properties, and Weather Services International (WSI). The Weather Channel® is based in Atlanta and is seen in more than 100 million U.S. households. TWC also operates Weatherscan, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The digital properties of TWC, which include the weather.com® site, The Weather Channel Desktop and The Weather Channel Mobile, reach more than 45 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit http://www.weather.com/press.

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.